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Boots Christmas Merchandising Campaign

Boots Christmas 2014 revolutionary in-store marketing campaign

Brief

In 2014, we were contacted by Boots to help deliver a Christmas retail display installation. This included full project coordination across 317 stores to coincide with media launches of its Christmas gift range.

To achieve this, we supplied 24/7 project management of large-scale display equipment, which was transported from CJ Retail Solutions’ central warehouse to Boots stores across the country.

In-depth training was provided to team leaders at each site, and in the CJ ‘mock shop’ prior to operations, to ensure an efficient project delivery. With 3989 pallets distributed via 170 arctic trucks, all 124 CJ Retail Solutions’ team members needed to be clear on their role and objectives. To help with this, a planogram was used to implement the point of purchase (POP) installation to the highest of standards.

Goal

To successfully implement a revolutionary in-store marketing campaign for Boots Christmas 2014 trading period involving premium fixtures and a minimalist merchandising approach.

As lead supplier project manage all key stakeholders and external suppliers

Activity

  • Full project Management
  • Pre-Install sites surveys
  • Full engagement and reporting with each store manager/champion
  • Receipt and despatch of various shelving, display and POS items, Installation of large display units, power supply to multiple units and POS Installation by planogram.
  • Training of 124 Installers
  • 170 artic lorries used across 16 regional depots
  • 4000 pallets received and despatched
  • 188 tonnes of furniture deployed
  • 5760 installation hours

Solution

Dedicated quality control teams were deployed following the retail display and POP installations, to ensure full compliance with the objectives was adhered to by CJ Retail Solutions and Boots. The outcome was a high quality Christmas retail display and POP installation, supporting Boots successful integrated seasonal gift campaign.

 

2016

Watch a timelapse video of this years Christmas 2016 In-store Installation and se how the magic comes together. Watch here