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Installation: Vauxhall

Implementation of a national POS merchandising service across all Vauxhall retail showrooms.

Brief

Working alongside British motor company Vauxhall, we were tasked with installing and uplifting POS merchandising, including posters, showcards and lightbox inserts across 400 sites over five days.

Goal

To drive sales through optimum compliance of POS materials, highlighting current models and offers.

Ensuring showrooms were compliant with financial and environmental regulations, we worked to achieve optimum compliance of POS material. By implementing this tactic, we were able to enhance customer relationships and increase sales.

Activity

Live data capture was also implemented to conduct showroom surveys, with each report customised by region to give individual feedback to site managers. Results were monitored over a five-year period, with compliance information reported with each refresh.

  • Quarterly visits to 400 sites over a fixed five day period*
  • Install and uplift POS materials, including posters, showcards and lightbox inserts
  • Conduct showroom compliance audits relating to merchandise, financial services and environmental regulations
  • Ensure all POS display models are fully accessorised
  • Complete online reporting and upload to bespoke Client Portal
  • Develop relationships at store level with Vauxhall staff to facilitate future activity and feedback

*Over a five year period CJ Retail Solutions have carried out 20 refresh projects, two audit projects and two installation projects across 9,877 site visits.

Solution

The outcome was an enduring five-year relationship with Vauxhall as their preferred car merchandising partner and POS installer.