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Case Study | Merchandising: L’Oréal Paris

We recently undertook a huge re-merchandising project for L'Oreal Paris across it's Boots and Superdrug retail footprint. This involved collating and distributing new POS and Tester products to over 2,000 stores as well as installing new shelf trays and Shelf Edge Labels. This was all conducted within 10 days with 100% compliance achieved.

What do we do?

Over the years, we've helped many businesses with all their merchandising needs, whether that be supporting a re-launch, installation or even seasonal re-merchandising.

Attention to detail is the key to a top merchandiser, especially when it comes to reading a planogram correctly. Planograms are usually highly detailed and include multiple SKUs product codes, all of which must be displayed as planned by the designer and brand marketeers to achieve effective sales positions for consumers.

Knowing your merchandising requirements

Merchandising requirements can be affected by a whole range of factors and it's important to have an understanding of exactly to what extent they will affect it.

Examples of just a few factors that will play a part, include:

  • Sales promotions
  • New product launches
  • Price changes
  • Seasonal displays

Logistics

The logistics of ensuring products are available to actual merchandise onto shelves can be tricky but it's important to make sure all displays are complete and compliant.

Why partner with us?

We can provide a whole range of merchandising activities to help you get the best from your marketing activities.

Our services include:

  • Free samples
  • On-the-spot demonstrations
  • Pricing
  • Shelf talkers
  • Special offers
  • Other point-of-sale methods
  • Merchandising and POS installation
  • In-depth questionnaires to provide valuable insight
  • Removal of existing product from the stand
  • Merchandising management