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Case Study | Boots Christmas Merchandising Campaign

Christmas 2014 saw Boots introduce a revolutionary new merchandising approach to promote its premium Gift range involving bespoke commissioned display furniture, premium LED lighting and a minimalist, premium merchandising approach. CJ Retail Solutions was appointed as lead supplier for the project which not only involved executing over 300 store installations during a 5-night period in September but coordinating the remainder of the campaign suppliers and fully engage with all internal stakeholders from procurement through to individual store champions. It was an unprecedented success.

What do we do?

From one-off flagship stores to campaigns involving thousands of retail outlets, we can deliver any kind of retail display installation and build – from simple POP installations and POS siting to hi-tech interactive displays involving premium electronics and security equipment.

Here is just a sample of the work we undertake week in week out:

  • Temporary & Permanent Display Build
  • Branded Bay & Aisle construction
  • Gondola End Build
  • FSDU Implementation
  • Security Device Installation
  • External Signage Erection
  • Interactive Display Installation
  • Floor & Window Graphic Siting
  • Ship-in-Shop Display Build
  • Digital POS Installation
  • De-Installation, Re-Siting and Re-Cycling

Why partner with us?

Despite our size and international capabilities, CJ Retail Solutions offers a truly personal service across all campaign aspects of point of sale Installation retail display build and we take a consultative approach with any client enabling them to benefit from our vast experience.

Personally Installed

CJ Retail Solutions has a nationwide field installation team who personally take your retail display kit and POP installation materials to every retail outlet on your schedule and ensure that they are correctly implemented just where you want them.

Personally Managed

To support our installers, every single POP installation campaign is directed by a dedicated project manager who has worked closely with each client to define every aspect of the project delivery. If your installation involves out-of-hours and night work then you also get a dedicated night-shift project manager ensuring 24/7 support for any campaign.

Personally Controlled

To maintain our exemplary SLA's each member of our field installation team receives in depth training on every aspect of the retail display project. Once the installation is complete, the installer uses our proprietary App to transmit detailed project records, including digital photographs and store management sign off, to your dedicated client portal using a smartphone.

By monitoring and measuring every element in the process, we can achieve maximum compliance levels - indeed, we are the industry leader in this respect - which delivers improved brand visibility and maximum return on investment for our clients.

What are the Benefits?

Here are just some of the benefits our unique approach delivers:

  • Dedicated Project Manager (Day & Night)
  • Bespoke Installation teams, trained by project
  • Stock Management of all elements of the campaign – Kit, POS and merchandise
  • All elements of the build are ‘walked-in’ to store - ensuring maximum compliance
  • Real-time Reporting – offering full transparency and visibility
  • End of Project Evaluation
  • Guaranteed SLAs