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Car Dealerships Encouraged To 'Up' Digital Offering In New Report

The report comes off the back of a record-breaking year for the UK car market, with sales standing at £88.5 billion in 2015.

Mike Houghton, group marketing director of CJ Retail Solutions, commented:

“The stereotypical car showroom environment is changing and those that fail to adapt risk losing the trust of valued customers.

“We’ve witnessed first hand how POP and digital display can be used more widely to enhance the overall customer experience, with tools such as interactive tablets and touchscreens effectively engaging customers in dwell zones such as waiting areas.

“These tools can be pre-loaded with bespoke messaging for particular models, providing the customer with a wealth of information that can be augmented with lighting, floor graphics and integrated digital displays, presenting a ‘wow factor’ to those in store.”

The in-depth document also offers a review of digital showrooms, flagship stores and award-winning POP from major automotive brands. In particular, trends such as pop-up stores in new environments, such as airports and shopping centres, are investigated along with the reasons why retailers are moving into this new market.

A 20-page sample of the report can be found at http://www.cjretailsolutions.co.uk/automotive-pos/

To see the full version, please contact us to arrange a face-to-face meeting on 01928 597 777

For more information on CJ Retail Solutions, please visit: www.cjretailsolutions.co.uk