It is a known fact that within the retail industry retail displays that are not maintained can cost businesses lost sales every day which can result in thousands of pounds lost revenue, The retail industry in todays market is ultra competitive and customer experience is paramount to success. This is why it is crucial to keep your retail displays maintained and in good condition. Having correctly maintained displays helps your business to ensure that your sustainability is reached and that customer engagement within your store is at its highest it can be.
1. Regular inspections and cleaning – The appearance of your retail displays will play a pivotal role in your sales. Surveys show that over 65% of shoppers like to try the product before they buy. Ensuring that testing products are available if required is key along with them being clean and undamaged. With regular inspections wear and tear or damage can be detected early before it becomes a huge issue for your business. Keeping your displays clean and well kept will secure your brand image and increase the level of a positivity within your customers experience all which will help in your sales figures.
2. Repair and update – Your retail displays have been an investment for your business and they will ensure that your brand image is positive if they are in the best condition. If damage occurs repairs can be simple if they are detected soon which is why maintenance is key. repairing damage before it becomes an issue is much less cost than having to replace a full display.
3. Preventative maintenance – Forward thinking and planning can be make or break for a retails business. Regular maintenance will ensure your displays are serviced and maintained and potential issues dealt with before they actually happen. This means your business is more sustainable keeping your displays safe, functional and effective.
4. Environmental considerations – If retail displays are maintained correctly there is less chance of having to replace often which means you will have a positive environmental impact reducing waste and landfill. This will also help with brand image and show your customers that you care,
5. Partner – We all know that retail is a busy, fast paced environment so maintenance of displays may come on a back burner to the every day business running. By choosing to partner with an agency such as CJ Retail we can ensure that this aspect is looked after while you focus on other demands of the business. We can protect the lifespan of your displays and ensure that your customers have the best possible retail experience when visiting your store and this will result in overall increased sales.
If this sounds of interest to you and you would like to discuss how CJ Retail Solutions can work with you to save your business from losses due to poor retail maintenance we would love to hear from you.
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