Retail is rapidly evolving meaning it is paramount to ensure you are ahead of the game when it comes to being competitive and staying ahead of your competitors. Maintaining your retail displays to ensure a positive customer experience is more important than ever before. Advances in technology to retain customers and improve experience and increase sales means than investing in
maintenance of your retail displays is a must for retail success. Research shows that investing in retail maintenance and ensuring that your displays are up to date and enticing can increase sales by a whopping 30%. Lets look at some of the key take away points as to why regular retails display maintenance is so important.
Increased customer confidence – Having displays that allow your customers to interact and try before they buy means that they will have more confidence in their purchase. If a customer gets to see and try the product they are more likely to purchase studies show. This makes it more important to have fully functional displays.
Maximising sales opportunities – Having well maintained retail displays is proven to mean that customers are more likely to purchase a product if they are attracted by the display. If your displays are attractive and enticing you are likely to maximise sales opportunities.
Increased conversion to sale rates – If your retail displays are effective then the conversion to a sale will be boosted. If a customer is able to see the product clearly and even better try it the conversion to sale is much more likely.
Brand awareness – Your retail displays reinforce your brand. If this is done correctly it means that your brand is at the forefront of customers minds when thinking of a product increasing brand perception and customer loyalty.
Enhanced customer experience – If your retails displays are maintained and functional customer experience is increased and the shopping experience is much more positive which in turn leads to repeat business as your retail outlet is seen as a positive experience t your customers.
If you are looking to increase customer experience, brand awareness and retail display longevity CJ retail can create a bespoke retail display maintenance package to boost your revenue.
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