Retail Merchandising: Mastering The Art

Using visual merchandising is a crucial technique for all retail outlets to help optimise sales and ensure that they create a positive shopping experience for all of their customers. When thinking of a successful visual retails merchandising display we look at a few factors along the way to help determine the best way of optimisation for our clients. These include the following pointers.

• Target audience:  It is vital to understand the target customer in order to use the display to focus on the wants and needs of who the merchandise is aimed at.

• Branding: Visual merchandising should always follow suit with the retailers branding including colour schemes, logos and themes.

•  Layout and flow: The layout of the displays need to be easy for the customers to navigate through the store whilst having their attention captured to gain interest in the products.

• Product placement: It is important to ensure that the products are arranged in a way that they can be easily accessed by the customer and they are visible.

• Lighting: Using lighting correctly is a fantastic way of making the shopping experience positive for consumers. Clever lighting is a great way to lead customers to certain products that you wish to showcase.

• Colours: By incorporating colours into your visual displays you can create ambience and a memorable shopping experience for your customers.

• Signage: Signage being clear and concise is a way to inform your customers easily about your products and ensure they have all of the information that they require.

By using the above techniques you can help to achieve increased sales this is because you will enhance the customers shopping experience making it more memorable and engaging for them. You can also strengthen your brand and your identity but using positive visual merchandising to ensure your brand is remembered by the customers who enter your store. Effective visual merchandising will help to increase your profits and stay ahead of your competition.

If you want to find out more how we can help you with effective visual merchandising contact our experts today and we will be more than happy to help you.