Consumer Electronics – the art of interacting with your customers
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We’re gearing up for this years Euroshop, 5-9 March 2017 in Dusseldorf Germany, where all of the latest retail innovations will be on show. Our love for all things in-store means a busy few days, but one area of focus that we’ll be keen to visit is where digital signage promotes visual marketing, the move from retailers addressing consumers at the shop window or at the point of sale with posters and displays is evolving significantly.
New digital signage technologies use audio visual information on products and store services throughout the store to educate and convey brand marketing information, this usually increases consumer dwell time and adds to the shopper experience.
We’re looking forward to meeting many global retailers and brands to discuss how we can advise at the initial planning stages of an in-store campaign, and go on to deliver our expert services worldwide.