CJRS Hamburger Close Client Login CJRS Login

Report finds in store signage has significant impact on shopper confidence

More than 40% of UK shoppers have stopped visiting stores that have unclear in store signage on social distancing, according to the findings of a European study of 2,500+ shoppers.


As we all know, signage is a vital part of the in-store customer experience for many reasons. A study has found that more than 80% of shoppers in the UK said they feel safer in shops with clear signage on social distancing, and 78% are more likely to shop in stores that have clear instructions on social distancing measures.


The findings also indicate that brands risk reputational damage from inadequate Covid-19 signage, with UK shoppers saying the number one emotional impact of poor signage is the feeling businesses are not taking their safety seriously enough (40%). Younger shoppers were found to be the most likely to be influenced by in-store signage. Shoppers between 16 to 34 years old are the most likely to have already stopped visiting shops with poor social distancing measures (54%).

80% of shoppers

 are more likely to visit shops where signage on social distancing is clear.

75% of shoppers

are looking at in-store signage more now than pre-pandemic.

40% of shoppers

 have stopped visiting stores with unclear signage on social distancing.


With a rapid increase in e-commerce sales, it is clear that bricks and mortar retailers need to do all they can to instill consumer confidence to remain competitive. Understandably, consumer confidence is almost at a record low – according to GfK Consumer Confidence Barometer. Something as simple as clear, engaging, in store signage offers an opportunity to drive an increase footfall and rebuild consumer confidence.


arrow pointing up

Despite worrying consumer confidence statistics, it certainly is not all doom and gloom. Nielsen data shows that in the four weeks (ending 8 August 2020), Brits spent more on FMCG at UK supermarkets than during the same period last year, infact, sales made in-store were up by £20m. 


email icon

Should you require an audit of your current POS and in store signage, or indeed an installation programme to meet the needs of your customers, please get in touch with our award-winning team via: [email protected]