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Just how important are retail window displays? The phrase “a shop window” is used in all sorts of contexts outside of retail. Whether it’s a footballer appearing in a big competition or a small business appearing on national television, it always means the same thing: exposing your products to new audiences. It shows there’s something […]
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Why does retail merchandising matter? When was the last time you went into a shop where there was no merchandising at all? We’d hazard a guess it has never happened. Even the big tradespeople’s warehouse stores are full of it, when these are probably the savviest customers going – they know exactly what they’re there […]
