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Brand management strategy is crucial for any brand in order to maximise business objectives such as brand recognition, revenue and long-term goals. Brand management in retail environments means providing a high level of customer service whilst ensuring great standards and compliance levels. If you’re still unsure why having a brand strategy is essential, read our […]
Read More… from Brand Management Strategy and Why it is So Important?
The world of retail shopping is constantly evolving to keep shoppers engaged as shopping habits adapt over the years. The pandemic may have brought new challenges to the retail sector, but retail is a resilient sector. The return of physical shopping for consumers, coupled with the advancement of new technologies means the in-store retail experience […]
Read More… from Augmented Reality in Retail Set to Transform Shopping Experience
