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Is it possible to ensure brand consistency across the world?

Global Image

Even major global retailers and brands can struggle with ensuring consistency; whether it be with their brand name, logo, messaging & strap-line and even their products. Veet Look at the hair removal brand formerly known as Immac. Immac has used several names in different countries; the ‘Veet’ name was established in 1922 in the UK. […]

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