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What is field marketing? Field marketing is any form of advertising, promotion of customer research that takes place out “in the field”, or face-to-face with customers. It often happens in-store, but it can be on the street or any public place or event that your customers go to. Some typical field marketing operations include: Sample […]
Your retail displays are like side dishes and drinks in a restaurant – you’ve got the customer through the door, so now is your opportunity to introduce them to new things, perhaps items that they didn’t come in for. But for that to happen, they need to have an X factor. They must stand out […]
The retail auditing process explained What is a retail audit? A retail audit is an objective evaluation of many aspects of a brand’s or retailer’s outlets, from merchandising to POS and general customer experience. The aim of retail auditing is to garner a wealth of insights on areas including brand impact and customer behaviour in […]
More than 40% of UK shoppers have stopped visiting stores that have unclear in store signage on social distancing, according to the findings of a European study of 2,500+ shoppers. As we all know, signage is a vital part of the in-store customer experience for many reasons. A study has found that more than […]
Read More… from Report finds in store signage has significant impact on shopper confidence
In usual times, an increase in demand would almost certainly be at the top of the wish-list for any retailer. But these aren’t usual times, these are unprecedented. And these unprecedented times have sent the supermarkets, and the grocery industry as a whole, into a frenzy. Experts estimate that grocery retailers will see a sales […]
Read More… from The effect COVID-19 is having on the retail industry
As we move forward in these unprecedented times within the UK as the Corona Virus takes hold and the whole country becomes affected by its spread in one way or another, we as a business would like to inform every one of our plans. CJ Retail Solutions as of today are following the guidelines as […]
Disruption, Responsibility and Veganism – effects on POS and retail We’ve been saying (for what seems like many, many years) that one of the key upcoming retail trends will be a move towards enhancing engagement in store through digitalisation. The pace may be slower than first imagined, but its arrived with the increased introduction of […]
Remember when Black Friday first became “a thing” across the UK? 2010 felt a huge buzz radiating across retail, initiated by Amazon who sold shoppers the dream of massive discounts and deals available for one day only. Fast forward to 2019… TV adverts begin to mention the event in October, deals often start a month […]
It’s that time of the year again: Christmas TV adverts have well and truly arrived! Retailers and brands have many things to consider when it comes to the annual festivities, which can take almost a year of detailed planning to put in place. We have selected our 5 favourite Christmas Adverts from the UK’s biggest retailers […]
POPAI Awards 2019 We are delighted to announce that our Boots Sweetshop project has received a Gold Award at the POPAI Awards 2019, in the Project Management & Installation Category. The POPAI Awards celebrate creativity, innovation and excellence in-store and throughout the shopper experience. They are the ultimate showcase for those dedicated to achieving excellence […]
