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For UK retailers and brands, keeping standards of in-store campaign activation consistent and maintaining compliance can be a difficult task, let alone trying to do so across international borders. As anyone who has attempted it will know; coordinating retail activations thousands of miles apart with effectively and efficiently is no mean feat. Aside from the simple […]
Read More… from Retail activations in the EMEA region? Avoid brand travel sickness
Are the days of large multiple retailers rolling out the same store format everywhere finally numbered? The current plight of grocery retailers would certainly seem to suggest so. Vast out of town ‘Extra’ style supermarkets are rapidly becoming retail white elephants as shoppers turn their backs on them, forcing the leading players to re-evaluate what […]
Read More… from Why more retailers should fly the flagship standard in all stores
Shopper buying habits and the grocery landscape are undoubtedly changing. But to date, much of the attention has been directed towards how traditional grocery retailers will fight back or, indeed, if they will be able to at all. As far back as 2008, in the midst of the recession, Tesco tried to its hand at […]
