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Increasing Sales In-Store – The Complete 2021 Guide If they had been asked in the spring of 2020 what retail would look like in summer/autumn 2021, even the most pessimistic forecaster would have suggested we would be almost back to normal. In a way, they can claim they were right – it’s just that what […]
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Why is retail reporting so important? All successful retailers take great care to ensure their reporting is as accurate and up to date as possible. Knowing stock levels, turnover, inventory value and much more besides is essential, at the bare minimum, for accounting purposes. But in retail, there’s another pressing reason to keep on top […]
What is experiential retail (and is it the future of retail design)? Making sales in-store is so last century. OK, maybe we need to clarify that statement. There’s a growing trend in the world of selling, and it’s called “experiential retail”. As the name suggests, it’s all about the experience rather than the transaction. It’s […]
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Just how important are retail window displays? The phrase “a shop window” is used in all sorts of contexts outside of retail. Whether it’s a footballer appearing in a big competition or a small business appearing on national television, it always means the same thing: exposing your products to new audiences. It shows there’s something […]
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Why does retail merchandising matter? When was the last time you went into a shop where there was no merchandising at all? We’d hazard a guess it has never happened. Even the big tradespeople’s warehouse stores are full of it, when these are probably the savviest customers going – they know exactly what they’re there […]
