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Why does retail merchandising matter? When was the last time you went into a shop where there was no merchandising at all? We’d hazard a guess it has never happened. Even the big tradespeople’s warehouse stores are full of it, when these are probably the savviest customers going – they know exactly what they’re there […]
Why outsource your retail merchandising processes? Successful retailers understand the relationship between merchandising and sales, but not all of them feel the need to have an in-house merchandising team. How do they maximise footfall, interest and sales? They outsource their merchandising processes. Here are the advantages of keeping your retail business and its merchandising separate. […]
Airport retail trends – what to watch out for For decades, airport retail has been saddled with the legacy of the post-war boom in air travel. Airports were designed to process people quickly to and from planes, and beyond the basics, not much thought was given to the opportunities presented. All that started to change […]
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Retail Displays in 2021 – COVID Trends & Tips We’re now in the third calendar year of the Covid-19 pandemic, yet there’s still confusion about what aspects of life can stay the same and which can change. On the one hand, retail is an essential means of distributing food, medicines and hygiene products, and a […]
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What is field marketing? Field marketing is any form of advertising, promotion of customer research that takes place out “in the field”, or face-to-face with customers. It often happens in-store, but it can be on the street or any public place or event that your customers go to. Some typical field marketing operations include: Sample […]
Your retail displays are like side dishes and drinks in a restaurant – you’ve got the customer through the door, so now is your opportunity to introduce them to new things, perhaps items that they didn’t come in for. But for that to happen, they need to have an X factor. They must stand out […]
The retail auditing process explained What is a retail audit? A retail audit is an objective evaluation of many aspects of a brand’s or retailer’s outlets, from merchandising to POS and general customer experience. The aim of retail auditing is to garner a wealth of insights on areas including brand impact and customer behaviour in […]
More than 40% of UK shoppers have stopped visiting stores that have unclear in store signage on social distancing, according to the findings of a European study of 2,500+ shoppers. As we all know, signage is a vital part of the in-store customer experience for many reasons. A study has found that more than […]
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In usual times, an increase in demand would almost certainly be at the top of the wish-list for any retailer. But these aren’t usual times, these are unprecedented. And these unprecedented times have sent the supermarkets, and the grocery industry as a whole, into a frenzy. Experts estimate that grocery retailers will see a sales […]
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As we move forward in these unprecedented times within the UK as the Corona Virus takes hold and the whole country becomes affected by its spread in one way or another, we as a business would like to inform every one of our plans. CJ Retail Solutions as of today are following the guidelines as […]
