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Increasing Sales In-Store – The Complete 2021 Guide If they had been asked in the spring of 2020 what retail would look like in summer/autumn 2021, even the most pessimistic forecaster would have suggested we would be almost back to normal. In a way, they can claim they were right – it’s just that what […]
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Why is retail reporting so important? All successful retailers take great care to ensure their reporting is as accurate and up to date as possible. Knowing stock levels, turnover, inventory value and much more besides is essential, at the bare minimum, for accounting purposes. But in retail, there’s another pressing reason to keep on top […]
What is experiential retail (and is it the future of retail design)? Making sales in-store is so last century. OK, maybe we need to clarify that statement. There’s a growing trend in the world of selling, and it’s called “experiential retail”. As the name suggests, it’s all about the experience rather than the transaction. It’s […]
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Just how important are retail window displays? The phrase “a shop window” is used in all sorts of contexts outside of retail. Whether it’s a footballer appearing in a big competition or a small business appearing on national television, it always means the same thing: exposing your products to new audiences. It shows there’s something […]
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Why does retail merchandising matter? When was the last time you went into a shop where there was no merchandising at all? We’d hazard a guess it has never happened. Even the big tradespeople’s warehouse stores are full of it, when these are probably the savviest customers going – they know exactly what they’re there […]
Why outsource your retail merchandising processes? Successful retailers understand the relationship between merchandising and sales, but not all of them feel the need to have an in-house merchandising team. How do they maximise footfall, interest and sales? They outsource their merchandising processes. Here are the advantages of keeping your retail business and its merchandising separate. […]
Airport retail trends – what to watch out for For decades, airport retail has been saddled with the legacy of the post-war boom in air travel. Airports were designed to process people quickly to and from planes, and beyond the basics, not much thought was given to the opportunities presented. All that started to change […]
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Retail Displays in 2021 – COVID Trends & Tips We’re now in the third calendar year of the Covid-19 pandemic, yet there’s still confusion about what aspects of life can stay the same and which can change. On the one hand, retail is an essential means of distributing food, medicines and hygiene products, and a […]
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What is field marketing? Field marketing is any form of advertising, promotion of customer research that takes place out “in the field”, or face-to-face with customers. It often happens in-store, but it can be on the street or any public place or event that your customers go to. Some typical field marketing operations include: Sample […]
Your retail displays are like side dishes and drinks in a restaurant – you’ve got the customer through the door, so now is your opportunity to introduce them to new things, perhaps items that they didn’t come in for. But for that to happen, they need to have an X factor. They must stand out […]
